Analytics Dashboard
A Looker Studio dashboard for page analytics
When editing or viewing a page on edit.mass.gov, you will find an “Analytics” tab that highlights key summary data from Google Analytics, SiteImprove, and feedback.
Dashboard features:
Simplification. The new dashboard is simple, has limited data and is streamlined. The goal is to guide authors to actionable content improvements rather than provide data that doesn't lead to positive changes. For any authors that require more detailed data, they would use Google Analytics or SiteImprove directly.
Fixed date range. The main data elements on the dashboard looks at the last 30 days only, although there are some monthly charts on the dashboard which look at the last 5 years (starting in 2023 when we implemented the latest analytics integration).
Calculation details.
Nos per thousand. This is calculated by looking at user clicks on "no." You can expect the counts to not match the actual number of submissions.
Eject rate. This counts clicks on header and footer elements as well as search, which may indicate that users are not finding what they want in the main content or navigational areas of the page.
Component clicks. This component shows what visitors interact with on the page. This can help you understand what visitors do on a page in more detail. If a visitor clicks a link on a page, this component will give you an idea of where that link was on the page. This information can be helpful if the link is repeated in multiple areas of the page.
A closer look at the analytics dashboard
At the top of the page, we have prioritized some of the most asked-for information: pageviews, nos per thousand, eject rate, reading level, and broken links. Additionally, we have color-coded nos per thousand and the eject rate to signal the quality of performance. Green numbers are positive; red indicates you should take some action to determine if there is an issue on the page. We have also added help text to explain the meaning of these metrics.
The next component on the dashboard shows you the previous link visitors were on before coming to this page as well as the URL they went to next — information that should help you find out how visitors are getting to your content and how they’re navigating from it. These tables will display the top 25 searches.
The next component shows information about the kind of device visitors used to view your content as well a line graph of page views for the last 30 days.
Below this, you will see two tables listing searches to this page and from it. These tables will display the top 25 searches.
The bottom component shows what visitors clicked on while viewing the page. You will be able to see as many as 50 components.
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